...top of page

Working paper 626

Olivier Gossner, Jakub Steiner, Colin Stewart, "Attention Please!", 2018-11-29
Main Text (application/pdf) (545,352 bytes)

Abstract: We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

Keywords: Sequential sampling, marketing, persuasion, attention allocation

JEL Classification: D8; D91